How to Do Social Media Competitor Analysis (Step-by-Step)

Why Competitor Analysis Matters

You do not need to reinvent the wheel. Your competitors have already tested content types, posting times, and ad strategies. Learn from their wins and avoid their mistakes.

Step 1: Identify Your Competitors - Direct competitors (same product/service) - Indirect competitors (same audience, different product) - Aspirational competitors (where you want to be)

Step 2: Track These Metrics - Follower growth rate (not just total) - Engagement rate per post - Posting frequency - Content mix (video vs image vs carousel) - Top-performing posts

Step 3: Analyze Their Content Strategy - What topics get the most engagement? - What content format dominates? - What tone do they use? - How often do they post?

Step 4: Use Tools to Automate tajermasr Competitor Tracking lets you add competitors by Facebook Page ID and automatically tracks their follower growth, engagement rates, and top content — all from your dashboard.

Step 5: Find the Gaps Look for what competitors are NOT doing: - Platforms they ignore - Content types they skip - Questions their audience asks that go unanswered