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Automation

Your campaigns optimize themselves while you sleep

Every hour your ads run without oversight is an hour they might be burning budget. tajermasr automation rules monitor 10 performance metrics around the clock and execute 6 predefined actions the moment your thresholds are crossed, with safety guards that prevent the system from acting on incomplete data.

Safety Guards on Every Rule

Automation is only useful if it does not make rash decisions. Every rule enforces a minimum $75 ad spend, a 48-hour evaluation window, and a 1,000-impression floor before any action fires. Cooldown timers prevent cascading actions from stacking on a single campaign within minutes.

10 Trigger Metrics, 6 Automated Actions

Build rules around CPA, ROAS, CTR, CPM, frequency, daily spend, impressions, clicks, conversions, or net profit. Actions include pause campaign, resume campaign, increase budget, decrease budget, duplicate ad set, and send Slack or email notification. Mix and match for any scenario.

Continuous Evaluation, Configurable Windows

Rules evaluate against rolling time windows you define: today, yesterday, last 3 days, last 7 days, last 14 days, last 30 days, or lifetime. Short windows catch sudden drops fast. Longer windows smooth out daily volatility for strategic decisions.

Rules that protect every dollar in your budget

Most automation tools let you set a threshold and fire immediately. That is how campaigns get paused after a slow Tuesday morning. tajermasr requires statistical minimums before any action executes: $75 in spend, 48 hours of data, and 1,000 impressions. These defaults are configurable, but they ensure you are never reacting to noise. Combine these rules with insights from the analytics dashboard to set thresholds rooted in real performance data.

  • Minimum $75 spend gate prevents acting on statistically insignificant data
  • 48-hour default evaluation period smooths out intraday fluctuations
  • 1,000-impression floor ensures enough data points for a reliable signal
  • Configurable cooldown timer (default 48 hours) between consecutive actions on the same campaign
tajermasr.com/dashboard

Full audit trail with dry-run and approval modes

Every rule evaluation is logged: the metric values at the time of check, the threshold it was measured against, whether the rule fired, and the exact API call made to Meta. Teams that want extra caution can enable manual approval mode, where the system flags actions for human review before execution. Or start with dry-run mode to watch the system evaluate rules against live data without taking any action, so you can tune thresholds before going live. Build the campaigns these rules protect with the AI Campaign Builder.

  • Complete audit log with timestamps, metric snapshots, and Meta API response codes
  • Dry-run mode evaluates rules against live data but takes zero actions
  • Manual approval mode queues actions for human sign-off via dashboard or email notification
  • Real-time Slack and email alerts every time a rule fires, with one-click undo links
tajermasr.com/dashboard

Frequently asked questions

Up to 250 rules per account, each targeting a specific campaign, ad set, or individual ad. Rules can share the same trigger metric with different thresholds. If you manage multiple client accounts, each account gets its own 250-rule allowance under our Agency plan. See pricing for details.
The cooldown system prevents conflicting actions from firing in sequence. If a "pause" rule and a "resume" rule could both trigger on the same campaign, the first action to fire locks a 48-hour cooldown (configurable) during which no other action can execute on that same entity. This eliminates flip-flopping.
Yes. Every rule has a dry-run toggle. In dry-run mode, the system evaluates the rule against live campaign data on every cycle and logs what it would have done, but makes no actual changes. Once you are confident in the thresholds, switch to live mode with one click.
Six actions: pause campaign, resume campaign, increase budget by a percentage you define, decrease budget by a percentage you define, duplicate the ad set (for scaling), and send a notification via Slack or email. Notifications can also be paired with any of the other five actions as a secondary alert.
When enabled, the system evaluates rules normally but queues the resulting action for human review instead of executing immediately. You receive an email or Slack message with the rule name, metric values, and a one-click approve or dismiss button. This pairs well with the analytics dashboard where you can verify the data before approving.
Yes. Any campaign visible through your connected Meta account can have automation rules applied, whether it was created in tajermasr, Meta Ads Manager, or a third-party tool. For the best experience, try building new campaigns with the AI Campaign Builder and managing them with automation from day one. Read our setup guide on the blog.

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