Followers and likes are not KPIs. Here are the 10 metrics that actually prove social media drives business results.
tajermasr Team
Social Media Experts
Likes are the junk food of social media metrics — they feel good but provide no nutrition. Here are the 10 KPIs that actually matter.
1. Engagement Rate — (Likes + Comments + Shares + Saves) / Reach 2. Click-Through Rate (CTR) — Clicks / Impressions 3. Conversion Rate — Conversions / Clicks 4. Cost Per Acquisition (CPA) — Total Spend / Conversions 5. Return on Ad Spend (ROAS) — Revenue / Ad Spend 6. Audience Growth Rate — New Followers / Total Followers per period 7. Share of Voice — Your mentions / Total industry mentions 8. Response Time — Average time to reply to messages 9. Customer Satisfaction Score — From social media interactions 10. Content Save Rate — Saves / Reach (strongest algorithm signal)
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